Comparing audits

Why comparison matters

A single audit is a snapshot. The compare view is where the work product lives — what changed since last time, what shipped, and whether it moved the needle.

Opening the compare view

From Audits, pick any two audits and click Compare. The view shows:

• Score delta on each dimension.
• Newly cited pages, and pages that dropped out of citations.
• New competitors that appeared, and competitors you overtook.
• Prompt-rank diffs: where you moved up or down.

Reading the diff

Green means improvement; red means regression. Hover any row for a one-line "what likely caused this" explanation.

Common patterns

• Structure up, Clarity flat: you shipped schema but the copy hasn't been rewritten. Address the writing next.
• Prompt presence up but Coverage flat: you're winning the prompts you cover. Add more pages on adjacent prompts to compound the gain.
• Discoverability dropped: check your sitemap and robots.txt — something likely changed in your CMS.