Industry packs

What an industry pack does

When you set a company's industry, we load a pack that adjusts four things:

1. Prompt mix. The set of buyer-intent prompts the visibility tester uses. A SaaS company's prompts look nothing like a law firm's.
2. Dimension weights. Some industries weigh Authority more (legal, medical, financial); others lean on Clarity (B2C ecommerce).
3. Prohibited claims. Industry-specific phrases that always trigger a compliance block.
4. Disclaimer requirements. Disclaimers the content engine appends automatically to drafts where they apply.

Available packs

Pack	Best for
B2B SaaS	Subscription software, developer tools, productivity apps
B2C Ecommerce	DTC brands, marketplaces, physical-goods retailers
Local services	Plumbers, electricians, dental practices, home services
Legal	Law firms, solo practitioners, legal tech
Medical	Clinics, telemedicine, health & wellness
Financial	Wealth management, fintech, insurance, accounting
Education	Course providers, universities, certifications
Hospitality	Hotels, restaurants, travel
Default	Anything that doesn't fit a specialised pack

How packs change prompts

The B2B SaaS pack uses prompts like "best [category] tool" and "[product] vs [product]". The legal pack favours "how to [legal situation]" and "[jurisdiction] [practice area] lawyer". A wrong pack will produce prompt-rank data that's irrelevant — choose carefully.

How packs change weights

For regulated industries, Authority outranks every other dimension because AI engines are conservative about citing the unproven. A medical company's headline score weights Authority at roughly twice the default — you can have great structure and great clarity, but if you lack expert authorship and credible citations, the headline doesn't move.

Prohibited claims by pack

A small selection (full list in Settings → Compliance → Industry rules):

• Medical: "cure," "guaranteed results," "FDA approved" (unless verified), "miracle"
• Legal: "guaranteed win," "fastest lawyer," "best attorney" (without substantiation)
• Financial: "guaranteed return," "no risk," "tax-free"
• Local services: unsupported "#1 in [city]" claims

When a pack-specific prohibited phrase appears in a draft, compliance blocks the draft with the pack name as the rule source. See Compliance scanner.

Disclaimer auto-append

For regulated packs, the content engine appends an industry disclaimer block to every draft:

• Medical: "This content is for informational purposes only and is not medical advice…"
• Legal: "Past results do not guarantee future outcomes. This content is not legal advice…"
• Financial: "All investments carry risk. This content is not investment advice…"

The disclaimer text is editable per-workspace at Settings → Compliance → Disclaimers. Don't remove it without legal review.

Switching packs

Settings → Company → Industry. Switching is one click and takes effect on the next audit. We do NOT retroactively re-score existing audits with the new pack — audit history is preserved with the pack that ran it. This keeps trend lines honest.

If you migrate from "Default" to a specialised pack mid-campaign, expect a one-time score shift that is the pack adjustment, not real movement. Annotate the audit timeline with a note explaining the switch.

Building a custom pack

Custom packs are a Domination feature. Open Settings → Compliance → Custom pack and you can:

• Override individual prompts.
• Adjust dimension weights ±20% from the parent pack.
• Add prohibited phrases or regulated terms.
• Author custom disclaimers.

Custom packs descend from a parent pack — you don't build from scratch.